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☕️ (R)emote Expresso is global. Remote. Slightly feral. Weekly.

My business coach, Natalie Hoop, reached out last week. She's rebuilding her website and needed testimonials. So I sat down and wrote her five. Five different recommendations, each one specific and warm and true. She loved the first. I told her there were four more. Sent those too.

Twenty minutes, tops, to make someone else sound exactly as brilliant as she is.

Now the part that should embarrass me. Natalie coaches me at a steep discount - part real relationship, part her catching me mid-flail and refusing to let me keep undercharging myself into the ground. She and I share the same abundance streak: there's plenty to go around, nobody has to lose for you to win. Which is probably why bragging on her was effortless, and bragging on me felt like a crime.

Because the same week I dashed off five glowing testimonials for her, I could not write three sentences about my own work without sounding, to my own ears, like a whiny b*tch begging for money. I made a friend read my newsletter intro just to confirm I didn't actually sound like that.

(I probably didn't. But I couldn't tell. That's the whole problem.)

What I've figured out, and the research has my back, is this: you are not bad at describing good work. You are bad at describing YOUR good work. Hand you a colleague and you're a poet. Hand you a mirror and you start hedging like the wins might belong to someone else and you're just holding them for a friend.

We spent #81 naming that gap and #82 finding where it hides. So I won't re-explain it. I want to tell you what to actually do about it, because "believe in yourself more" is not a plan. It's a fridge magnet.

You cannot feel your way out of this one.

You can wake up powerful, drink the good coffee, say the affirmation into your webcam, and still type "I dabble in strategy" onto a proposal for work you've been doing brilliantly for fifteen years. The wall isn't in your feelings. So stop trying to knock it down with feelings.

You route around it.

And please, for the love of everything, do not "just brag."

I know that's the advice. Own your worth! Post the win! Sell yourself! Very American of us, and I say that as an American who does it on reflex. But a lot of you are reading this from places where announcing your own greatness isn't brave. It's rude. Scandinavia built a whole unwritten rule around it - Janteloven - the one that says don't go thinking you're anything special. Brits and Australians call it tall poppy: stick your head up, someone lops it off. Across much of Asia, self-promotion isn't a flex. It's a faux pas.

So when a LinkedIn coach tells fifty countries to "be louder about your accomplishments," half the room hears "be more insufferable." No wonder we freeze.

The move that actually travels is quieter than bragging, and there are seven studies behind it, so I'm not making it up.

It's called dual promotion. You share the win - and you name the person who was in it with you.

Not "I crushed the launch." Try: "the launch went out clean, and it went out clean because Priya caught the thing the rest of us walked right past."

You just took up space. You also just made someone else bigger. And people rated you as both warmer AND more competent than the person who only talked about themselves (VanEpps, Hart and Schweitzer, for the skeptic in the back).

You do not have to pick between humble and seen. That was always a fake choice. Sharing the credit doesn't make you smaller - it's how you take up room in a place where flat-out bragging would earn you side-eye. And since almost no good work is truly solo, it comes with a rare bonus: it's TRUE.

One more thing, and this is the part remote work quietly made worse.

Nobody saw you do it.

In an office, somebody watched you talk the client off the ledge. Somebody walked past your screen at 9pm. There were witnesses. Remote deleted the witnesses. The work you did this week vanished the second you hit send, and the only person who can tell anyone it happened is you - the one narrator on the whole team who rounds themselves down every single time.

So you keep the receipts. Not a shrine. A running list, thirty seconds a week, of what you shipped and what it changed. Because you can't describe from memory what you never wrote down, and "um, I did a lot of stuff?" has never once won a raise.

You already know how to do all of this. That's the part that gets me.

I wrote five of them for Natalie without breaking a sweat. You do it every time you hype a teammate in the chat, every time you tell someone "no, YOU should apply, you'd be incredible."

The whole trick this week is turning that skill around to face yourself.

Describe your own work like it belongs to someone you're proud of. Name the people who were actually there. Keep the receipts, so future-you has something to point at.

You'll write a glowing headline for anyone but yourself.

Yours has been sitting in drafts for years.

Hit publish.

If They Wrote Their Bios Like You Write Yours

We asked some of the most essential things in the universe to describe what they actually do. Every one of them undersold it. Sound like anyone you know?

Oxygen - "I'm in every breath you take. You don't notice me at all, and honestly? That's fine. Great, even."

Gravity - "I hold every single thing to the planet. But really, anyone could've."

Your Heart - "Three billion beats. No days off. No complaints. It's nothing. Please don't clap."

Penicillin - "I've saved around 200 million lives. Give or take. Probably fewer. Round down."

Bees - "We pollinate a third of your food. Though honestly, the flowers do most of the heavy lifting."

Fire - "Cooking, warmth, metal, civilization. I helped a bit. Anyway. Small stuff."

The Number Zero - "I kind of made all of math possible. But I'm nothing, literally, so let's not."

Evolution - "Four billion years, every living thing. I had a lot of time, so it's not that impressive."

Salt - "Empires ran on me. But that was ages ago. I've let myself go."

The Receipts File

You know why you go blank in the review, the pitch, the rate conversation? It's not modesty. It's that you're trying to reconstruct six months of your own work from memory - using the one brain on earth that rounds you down on purpose.

So stop reconstructing. Start collecting.

A Receipts File is one running list of what you did and what changed because of it. That's it. Not a journal, not a shrine, not a brag. Evidence.

The rule that makes it actually work: weekly, not yearly. By December you've forgotten March, and the you doing the remembering is that same unreliable narrator from up top. Catch it while it's warm.

Each entry is three quick things:

  • What you shipped. The thing. One line.

  • What changed because of it. Saved the launch, calmed the client, cut the process in half. The result, not the task.

  • The exact words, if someone praised you. Copy them down verbatim. That's a testimonial you already earned - don't let it die in a Slack thread.

Keep it stupid simple. One note, one doc, whatever you'll actually open. The second this turns into a color-coded system with tabs, you will quit, and I will understand.

This week's move: open a blank note right now and write one line - the best thing you did this week. Future-you, walking into a review with nothing but vibes, will weep with gratitude.

And keep that file handy. Next section, we hand it to AI and let it describe you the way a proud colleague would. The receipts are the fuel.

AI Prompt of the Week: The Interview

You can't describe yourself on a blank page. That's the whole problem. But you can answer questions. So the robot plays interviewer and writes up what it pulls out of you.

Paste this in:

Role: You're a warm, sharp interviewer - genuinely curious about my work, and you won't let me undersell it, but you never make me feel judged for doing it. You've talked to hundreds of people who shrink themselves, so you know when someone's glossing over the good part, and you know how to draw it out gently.

Objective: Interview me, then write the description a proud colleague would give - the version I can't write myself. Success = language that is TRUE and that I'd actually be willing to say out loud. If I read it and think "that's not me" or "I'd never send that," you've failed, even if it's flattering. Usable and accurate beats impressive.

Context: I undersell on reflex. I'll say "helped with" when I led it, "a little" when it was a lot. When I do that, don't let it pass - ask the gentle follow-up until we reach what actually happened, what changed, and who noticed.
Ask me early what I do and who this is for (a bio, a client, my manager), so you're not guessing.
I may come from a culture - or just be a person - where announcing your own greatness reads as rude. Don't make me sound brash. Match a register I'd be comfortable saying out loud. When in doubt, quieter and truer.
English may not be my first language. Keep it plain, and if I'd rather do this in another language, offer.
If I paste in a Receipts File, start there and interview me around the gaps.

Output: Interview me one question at a time, and wait for each answer.

Start easy: "What's something you worked on recently that you're a little proud of?" If I go blank, don't just sit there - offer me a few easier ways in (a task from last week, something someone thanked me for, a problem I quietly made disappear).
Each time I minimize, ask - warmly - what really happened and what changed. Never scold me for shrinking. That's the thing we're all here working on.
Keep it short. Five or six questions, tops, and I can stop whenever I want.
Then write me three short versions a proud colleague would give: plain language, no buzzwords, tuned to where I'll use it. Flag any line that sounds inflated so I can pull it back to true. If I say "too much" or "not me," rewrite it smaller, in my voice, no argument.

Ask your first question only. Then wait.

Here's what it looks like when you run it:

Chatbot: "What's something you worked on recently that you're a little proud of?"

You: "I guess I helped clean up our onboarding."

Chatbot: "Nice - helped how? Who was running it before you stepped in?"

You: "...honestly, no one. I kind of rebuilt the whole thing."

Chatbot: "And what changed after you did?"

You: "New people stopped dropping off in the first week, mostly."

Three questions in, it's holding more truth than you'd have put on your own résumé. Keep going and it writes you up: "[Your name] rebuilt the onboarding from the ground up - first-week drop-off fell sharply after their rework."

You couldn't have written that cold. But you could answer for it.

On the Radar

Friday - take up space with training wheels.

Steve Lastavich runs the Remote Co-Working Café, and it's the lowest-stakes room going for practicing what this whole issue is about: being visible on purpose. You drop in, say what you're working on out loud, pick your lane - heads-down focus with a timer, casual chat, workshop a half-baked idea, or show your work and get honest feedback - and you're out in 75 minutes. Think of it as the dress rehearsal. Say the thing, in a room, no stakes.

Friday, July 24
9 AM CST | 10 AM EST | 3 PM GMT | 4 PM CET | 10 PM SGT

A week from Wednesday (July 29th)

Shruti Agarwal left a US corporate analytics career to build her own company, Insight North, from the ground up in Hyderabad. She's walking us through her "Stop Shrinking Yourself" framework: the four quiet ways founders shrink before a sales call even starts. Lowering the rate before anyone asks. Over-explaining the scope. Describing what you do so broadly nobody can find your value. Sound familiar? It's the last three issues, live - and you leave with one concrete change and a Miro board you keep.
Hosted by Silvia Coco.

Wednesday, July 29
10 AM CST | 11 AM EST | 4 PM GMT | 5 PM CET | 11 PM SGT

One Last Sip

Here's something I actually know how to do: take a compliment. I learned it young, on a stage - when someone tells you your voice moved them and you wave it off, you're swatting a gift out of their hands. So I stopped waving.

Somewhere between the stage and the business, though, I lost the thread. Tell me my work helped and I'll laugh, deflect, or point at whoever's standing nearest. Gracious on a stage. Costly the second I'm the one making the offer.

I'm still learning to let the offer land the way I once let the applause land. The performer knew how. I keep meaning to ask her for notes.

— The (R) Generation Team 💻 🧡 🫶

PS: No toddler has ever stacked three blocks and said "honestly, it was a team effort." They stand up and roar. Somewhere along the way, we unlearned the roar.

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Deb Haas
Community catalyst for the R Generation
Crafted with 💜 in Minneapolis

Me, exactly four minutes after deciding to stop shrinking.

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